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Hello Launches Kids’ Toothpaste

These kid-friendly natural toothpastes come in watermelon, raspberry and bubble gum flavors.

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By: Marie Redding

Senior Editor, Rodman Media

hello naturally friendly oral care has a new toothpaste line for kids. Hello is available at Walmart stores nationwide, as well as Target, Rite Aid, Wegmans, Walgreens, ShopRite and more.

The natural formulations are free from artificial sweeteners, dyes, parabens, triclosan, and microbeads. There are three flavors to choose from – taspberry, bubble gum, and watermelon, which is flouride-free and SLS-free. 

Craig Dubitsky, founder and CEO of hello products, said, “As a dad, I remember the days of standing over the sink, begging my kids to brush…Bribes, packaging with cartoon characters, and even letting them use stuff with artificial sweeteners and dyes…I did whatever it took. I had the idea to create oral care products in fantastic flavors that get the job done while being as naturally friendly as possible, so parents can end those brush time negotiations.”

The colorful packaging is designed to get the attention of both kids, and their moms. The raspberry flavor is in a blue tube, bubble gum is bright pink, and watermelon is white with green and pink accents. The tubes are bpa and phatalate-free, and don’t crinkle. The brown cartons are made with recycled materials and printed with soy ink.

 

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